Boise State Dining
📍 Boise, ID
As the in-house graphic designer for Boise State Dining, I create both digital and print marketing collateral to support campus-wide dining events, promotions, and campaigns. I collaborate closely with our marketing team to ensure all materials align with Boise State’s brand while maintaining a fresh, engaging visual style tailored to the student audience. A major project I led this year involved rebranding our meal plan marketing—from outdated designs to a cohesive new campaign. I developed a full suite of materials including brochures, banners, flyers, and stickers to support the launch. I also designed a large-format wall wrap for the Chick-fil-A renovation, transforming a construction space into a branded, on-campus experience.
SKILLS
Print and Digital Marketing Design
Campaign Branding and Collateral Development
Large-Scale Environmental Graphics
Visual Storytelling for Student Audiences
Rebranding and Visual Identity Refresh
Cross-Platform Design Consistency
Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Collaboration with Marketing and Campus Teams
Project Management and Creative Direction
Chick-fil-A Construction Wall Wrap
One of my most impactful projects at Boise State Dining was designing a full-scale wall wrap for the Chick-fil-A construction zone on campus. The challenge was to create a visual that maintained Chick-fil-A’s nationally recognized branding while seamlessly incorporating Boise State’s visual identity.
To achieve this, I drew inspiration from the university’s signature cut-corner motif and integrated slanted rectangles to reflect the forward motion and energy of the project. The final design honored both brands while turning a construction site into a visually engaging, on-brand experience for students and campus visitors.
Plus, it’s really freaking cool to see my work come to life in such a big, tangible way.
Meal Plan Campaign
The redesign of Boise State Dining’s meal plan campaign began with refreshing the annual brochure. I was given a range of campaign options to work from and chose to implement one that emphasized sustainability and lasting enjoyment—two values that felt both relevant and resonant for our student audience.
Starting with existing templates from the previous year, I updated the content and styling to align with the new campaign focus. Key sustainable features were highlighted, including the use of reusable to-go containers, the reduction of single-use items, and the expansion of plant-based dining options. I also showcased tools that enhance the dining experience, such as Boost (our mobile ordering platform), Rockbot (our customizable radio system), and the support of our registered dietitian. Stylistic choices were made throughout to make the brochure more dynamic, readable, and visually engaging.
From there, the campaign expanded into a cohesive suite of materials, including large-scale banners, matching M&M goodie bags, custom stickers, and informative flyers—each designed to support orientation events and promote the dining program in a consistent, approachable way.
COMPANY: Chartwells Higher Education at Boise State University
ROLE: Graphic Designer